I've never watched football on Sky but, yesterday evening, I was asked to record Man City v. Bournemouth, as it was free-to-air, so it could be watched after a certain more important game. Even with the benefit of being able to fast-forward through the first 30 minutes of pre kick-off nonsense and the half-time break, it was awful and I gave up watching it, mainly because the 'commentators' kept on with random drivel, especially some scouse who sounded like 'that bloke in the pub', contributing nothing, plus immediate replays of often nothing much that just interrupted the game. It made ITV's coverage seem almost acceptable.
Not really an inducement to subscribe; it didn't seem like football at all.