Club's Offer to Premium Seats Holders and Season Tickets Holders

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wanderer paul

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Is deferral not one of the options?
Not heard of one, yet.

Either, Full refund or iFollow and a free present.

Fingers crossed BIAS and also the BU director can step in and guide the Club in a different direction.
 

Guildford Bee

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Not heard of one, yet.

Either, Full refund or iFollow and a free present.

Fingers crossed BIAS and also the BU director can step in and guide the Club in a different direction.
@Banana said the offer was as per @englANDbee’s post i.e ifollow and possibility of attending games this season deferral until next but forfeiting the possibility of attending games this season?
 

wanderer paul

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@Banana said the offer was as per @englANDbee’s post i.e ifollow and possibility of attending games this season deferral until next but forfeiting the possibility of attending games this season?
Isn’t that for Premium ST holders?
 

TadB

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Here's the letter sent to all PSHers today.

In summary, it seems
  • They do not have to pay any money until the ground is safe for 100% capacity to return
  • They have FREE access to iFollow for all home games, and some away games
  • They get the OPTION to purchase tickets for matches when some supporters are allowed back
  • They get first dibs on a tour.

In the meantime, comms to STHers are heavily hinting that refunds are not forthcoming.
What you have not said is that Premium Seat holders have already paid £1,000 for a licence to buy a ticket for their seat.
 

FlyBee

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I think BFC need to rethink this. I thought we were better than shafting fans who, without whom, there would be no club. Listen up @johnvarney.
 

wanderer paul

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@Banana said the offer was as per @englANDbee’s post i.e ifollow and possibility of attending games this season deferral until next but forfeiting the possibility of attending games this season?
the deferral is under give up your ST this season and get one next. But I believe it’s a refund not a deferral.....I wonder if your seat is held for you? That’s a part that isn’t clear.

too many what ifs yet...... but this should‘ve been sorted out in June/July not September. And not a week before our first game.
 

PhilE

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Have to be honest and say the two possibilities for standard ST are exactly what I always thought the club would be offering, basically all (well sort of) or nothing. What gets to me is not that offer but the far better offer being made to Premium ST holders which would seem to be full refund with ifollow and pay only for those you attend - the open question being what will the club charge for those matches attended, 1/23 of annual payment or a higher amount. The unfairness especially for households with multiple tickets is unfathomable.

I might stomach this if we could be assured of a ticket every second match but as pointed out previously we could end up paying full (and possible multiple) ST price for around 20 home matches on ifollow. That would be extremely dissapointing and a long way from the concept of 'sharing the pain'.
 

Guildford Bee

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the deferral is under give up your ST this season and get one next. But I believe it’s a refund not a deferral.....I wonder if your seat is held for you? That’s a part that isn’t clear.

too many what ifs yet...... but this should‘ve been sorted out in June/July not September. And not a week before our first game.
Absolutely agree. The club knew this was coming. To leave it unresolved until after the start of the season is pathetic.

Everyone went on about how JV was ‘one of our own’ when he was appointed but I’ve seen absolutely nothing from him that inspires any confidence so far.
 

badgerbee

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So, just to confirm, what have the club said are the options on offer to non-premium ST holders as of today?
I've not had any official comms yet confirming my choices.
Have I missed out on something that others have had?
 

Houghton Bee

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BFC have just completed a £28mill+ sale of a player FFS.

It stinks. I will be seriously considering making this years ST my last.

£400 to watch games on ifollow no thanks. We really are an amateur club off the park.

But rest easy we've got some lovely new fonts/graphics
Not to mention another circa £20m for benrahma incoming soon.
 

fencer/bee

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For god sake , the club is damned if the do and damned if they dont , im sure they are not out to rob anyone , doing all they can to keep everyone happy
 

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Good ole Reg. He won’t mug off his own. He used to go on Paddy’s coaches.
 

spirebee

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I've paid £700+ to purchase three season tickets for named seat numbers for this coming season.
If I don't recieve any benefit for that actual service (not iPlayer or credits and vouchers) I expect the contract is broken and I'm surely liable to claim a full refund.
It should be up to the individual to decide whether or not they accept an alternative product in lieu.
I'd rather cut the chord ASAP, rather than wait for my ticket numbers to come out of the hat for a match in 3/4/5(+) months.
I'll be watching this closely.
It's a sh*t storm that the club(s) have to deal with (in a fair and reaspnable manner) and I think I've learned over the last few months that footy definitely isn't about watching it on the box with synthetic crowd noises. I'm leaning towards getting my footy fix back at Salisbury, where the football is sh*te but real.
 
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I feel everybody's frustration here, and must agree that the offering of an I-Follow pass doesn't compensate for live football nor the huge amounts fans have shelled out on season tickets already! That being said, from a commercial perspective I'm in no doubt that the club were anticipating 17,500 fans in the new ground every week and probably forecasted for that from January this year. With these being truly unprecedented times, the club are likely now left with a huge unplanned hole financially which they couldn't have anticipated. With no government bail out forthcoming and the inevitable delay of fans being allowed in grounds, I should imagine the club do need to balance the books somehow, especially with such large outgoings in the last 5 years! I do have sympathy with the BFC board here, it really is a no win situation! Jon Varney will appreciate our concerns as a fan himself, but as I see it, the club probably can't afford to give out refunds. At the end of the day they are a business, and like many other businesses in the ''hospitality and leisure'' sector, I'm in no doubt this has hit us hard and there are more hard times ahead.
 

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What you have not said is that Premium Seat holders have already paid £1,000 for a licence to buy a ticket for their seat.
Thats completely irrelevant to be honest. It’s a lifetime hold or whatever crap they said. They’ll still need to pay it next season anyway to get their seat, whereas my ST payment for this coming season has no impact my ST next season. Plus can’t they resell them anyway if they ever gave up their seats? And it will no doubt go up in value once we reach the Prem, such hardship...

Why anyone would want to dine in a lounge before a game and sit in ‘posh seats’ every other week at a football match is beyond me. And although that’s not the point, it kind of is. While there are no doubt many loyal fans with premium STs, there will be a considerable number of corporate and city types jumping on the hype train. Forcing them to cough up now may give them a fright and they will run a mile as they don’t really give a sh*t about the club. Where as they know us mugs in ‘regular’ seats will be back no matter what.

I wasn’t even considering a refund, but now I’ll probably take it. I don’t care about iFollow either, there are a million and 1 illegal steams out there.
 

Isleworth_Bee

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I feel everybody's frustration here, and must agree that the offering of an I-Follow pass doesn't compensate for live football nor the huge amounts fans have shelled out on season tickets already! That being said, from a commercial perspective I'm in no doubt that the club were anticipating 17,500 fans in the new ground every week and probably forecasted for that from January this year. With these being truly unprecedented times, the club are likely now left with a huge unplanned hole financially which they couldn't have anticipated. With no government bail out forthcoming and the inevitable delay of fans being allowed in grounds, I should imagine the club do need to balance the books somehow, especially with such large outgoings in the last 5 years! I do have sympathy with the BFC board here, it really is a no win situation! Jon Varney will appreciate our concerns as a fan himself, but as I see it, the club probably can't afford to give out refunds. At the end of the day they are a business, and like many other businesses in the ''hospitality and leisure'' sector, I'm in no doubt this has hit us hard and there are more hard times ahead.
Really???
 
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Banana

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What you have not said is that Premium Seat holders have already paid £1,000 for a licence to buy a ticket for their seat.
Some people have paid that, some have paid more, some have paid less, some have paid nothing at all. For example, I was offered a licence-fee free seat anywhere in the stand.

The difference that one has to appreciate is that your £1000 is a spend over the lifetime of your license. That could be 3, 5 or 100 years. Assuming it's 5 then that's £200. You have been given "free" access to iFollow which would amount to roughly the same cost as one year's worth of your license fee. Or it really is free if you opted for a lifetime license.

Now compare that to a STHer who is being offered £200 of iFollow codes for 100% of his or her season ticket - which are over £750 in some cases. It is simply not comparable .

Further the club have been silent in the letter shared with you on if they will or won't extend your license for a further year to compensate for no access this season. If I were GSK and bought (say) 12 licenses at £5,000 for three years, then you will be hearing from their legal department if it's not extended. And surely they have to be equitable with everyone.

So, on the face of it, this is a very poor from the club where those in more valuable seats are making very little contribution (on average) of their spend, whereas rank and file STHers are being expected to make a 100% contribution. I've also heard (very reliable) mumbling that if you choose a refund as a STHer then there is no guarantee of getting the same seat next season, and that you will be placed at the very bottom of the waiting list. So the implied threats are out there too. This from a club owned and run by a fan.

Now of course the club may need the money - but I didn't read that in the letter to Premium Seat Holders, so I don't expect to read it in the letter to STH either. Why would I?

As someone perfectly expressed it above - it's Pittmanesque.

Of course, we may all be completely "off base" and what we will hear eventually will be fair, reasonable and rationale. However all the jungle drums are that what is posted on this thread is entirely accurate.
 
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Banana

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That being said, from a commercial perspective I'm in no doubt that the club were anticipating 17,500 fans in the new ground every week and probably forecasted for that from January this year.
And this is where the club have been extremely fortunate. They have the vast majority of STHer monies unlike virtually every other club in England who have not yet sold STs. Arsenal is an example.

Yet they are also still chasing partial payers of STHers for the remainder of their balances with the incentive of getting an iFollow code and perhaps some football later. However, in full disclosure, given the latest news from HMGovt those partial payers are being given an extra month to come up with the funds.

The issue here is two-fold. The major one being the disparity in offers to Premium Seat Holders and STHers.
 
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Some people have paid that, some have paid more, some have paid less, some have paid nothing at all. For example, I was offered a licence-fee free seat anywhere in the stand.

The difference that one has to appreciate is that your £1000 is a spend over the lifetime of your license. That could be 3, 5 or 100 years. Assuming it's 5 then that's £200. You have been given "free" access to iFollow which would amount to roughly the same cost as one year's worth of your license fee. Or it really is free if you opted for a lifetime license.

Now compare that to a STHer who is being offered £200 of iFollow codes for 100% of his or her season ticket - which are over £750 in some cases. It is simply not comparable .

Further the club have been silent in the letter shared with you on if they will or won't extend your license for a further year to compensate for no access this season. If I were GSK and bought (say) 12 licenses at £5,000 for three years, then you will be hearing from their legal department if it's not extended. And surely they have to be equitable with everyone.

So, on the face of it, this is a very poor from the club where those in more valuable seats are making very little contribution (on average) of their spend, whereas rank and file STHers are being expected to make a 100% contribution. I've also heard (very reliable) mumbling that if you choose a refund as a STHer then there is no guarantee of getting the same seat next season, and that you will be placed at the very bottom of the waiting list. So the implied threats are out there too. This from a club owned and run by a fan.

Now of course the club may need the money - but I didn't read that in the letter to Premium Seat Holders, so I don't expect to read it in the letter to STH either. Why would I?

As someone perfectly expressed it above - it's Pittmanesque.

Of course, we may all be completely "off base" and what we will hear eventually will be fair, reasonable and rationale. However all the jungle drums are that what is posted on this thread is entirely accurate.
They ain’t got a clue! Worst thing about it, I’m not even surprised! Couldn’t give a toss about loyal fans, just a number.
Even if they don’t sell it, at least it will look occupied on the tele hey!
 

neil@W14

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I’m happy to be shot down on any of this if I’m barking up the wrong tree but I just wanted to mount a small defence of the club. Although BFC is a reasonably wealthy club isn’t it BFC’s cash position which is material here?

I’m on the hook for two season tickets at £400 each and I agree, who wants to wave goodbye to that in times like these? But there appears to be an offer whereby giving this up is not necessary.

BFC has had no matchday income since Sheff Wed 08/03/20. There’s probably been a bit of extra TV income given our run in to the playoffs and any instalments due on player sales would have been received as planned one hopes. Nonetheless, you would think revenue, cash inflow that is, has probably fallen sharply over the last six months.

In the same time period, cash outflow probably hasn’t abated that much. Obviously some cashable savings would have been possible because of not needing to open the stadium fully on matchdays for instance but pretty much all current liabilities have probably been paid as they became due regardless of how much liquid cash there is in BFC’s current account. This means player and non-playing staff salaries, HMRC dues, employers pension contributions, and the running costs of Griffin Park, etc., etc.

If, on top of all of this, circa eleven thousand premium/season ticket customers want their money back now, say a liability of £4m-£5m, then there must be a risk of BFC running out of cash in the short term, i.e. becoming technically insolvent.

The easy answer to this is that the owner injects more capital as cash, or BFC obtains short term debt in the form of an overdraught, or, as I would do as the business owner, liquidate a fixed asset in return for quick money, i.e. sell a player on the cheap for immediate cash in the bank now.

In conclusion, I can understand why BFC is trying to prevent cash flowing out of the business to a significant extent by promising to readily refund every prepayment that has been made but I also have every sympathy for any fan who would rather have cash back in his or her pocket now. A good compromise would be if BFC could deal with refund claims on a case by case basis and in the event of genuine hardship, could refund season ticket money without your losing your pace in the queue where this is a good outcome for both club and customer. I would accept they can be a bit tougher on the likes of me where cash now is not imperative and to defer to next season at the same price is in fact a reasonable compromise.

All the best fellow bees fans.
 

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And this is where the club have been extremely fortunate. They have the vast majority of STHer monies unlike virtually every other club in England who have not yet sold STs. Arsenal is an example.
I think this is the situation at Spurs.

If you were a ST holder in 2019/20 they credited you pro-rata for the last 5 (or 6?) games played behind closed doors at the end of the season.

Then when the season ended you had the choice of getting your money back for the 5/6 games you missed.

But if you were renewing your ST, you could instead use the credit against your 2020/21 ST purchase.

Not only that, but at this stage they are only looking payment of the first 20% of your 2020/21 ST, rather than the full amount. And since this is 20% of 19 home PL games, your 5/6 games credit is actually more than the 20% payment due, meaning you don't actually have to stump up any more money at this stage.

I'm not sure, but I assume they settled on the 20% installment deal to get them through to November-ish, by which time they may know better what's happening regarding re-admission to games for the new season.

I don't know what the deal will be for the opening games of 2020/21 re. refunds or credits etc, but at least they've come up with a reasonable "holding deal" in the meantime.
 
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In the same time period, cash outflow probably hasn’t abated that much
Hang-on. We've been told that the players (by FAR the largest item of expenditure) all agreed to take very material deferments of their salaries. And that they did it in record time.

And to be honest, the club is in a similar position to many families who have also been impacted by the pandemic.

Anyway, this threat to the club's existence wasn't even worth a mention in the letter to the Premium Seat Holders. Instead they they were told "no need to worry, we won't take you money", and have some free access to iFollow. So I don't really concur with your view.
 

Edmundo

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The easy answer to this is that the owner injects more capital as cash, or BFC obtains short term debt in the form of an overdraught, or, as I would do as the business owner, liquidate a fixed asset in return for quick money, i.e. sell a player on the cheap for immediate cash in the bank now.
We just did this and got £28,000,000 for Ollie Watkins. The club can't possibly tell us they are doing it hard.
 

neil@W14

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Hang-on. We've been told that the players (by FAR the largest item of expenditure) all agreed to take very material deferments of their salaries. And that they did it in record time.

And to be honest, the club is in a similar position to many families who have also been impacted by the pandemic.

Anyway, this threat to the club's existence wasn't even worth a mention in the letter to the Premium Seat Holders. Instead they they were told "no need to worry, we won't take you money", and have some free access to iFollow. So I don't really concur with your view.
Yes fair enough, I did understand the playing staff did take deferment of salary and this clearly would have helped with liquidity. I'm not sure whether I saw how long this would endure and in cases of say Ollie Watkins, this must have now been settled but point taken. I still reckon cash might be an issue for the club. I'm not really commenting on the different treatment of premium and season ticket holders which I confess I don't know too much about but from reading these messages I accept is an issue, it's just that I can also envisage that BFC are acting in the best interests of the club although I can also accept that this too may be a debate worth ventilating.

All the best.
 

neil@W14

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We just did this and got £28,000,000 for Ollie Watkins. The club can't possibly tell us they are doing it hard.
I utterly agree with you, this to me is an example of not selling a player on the cheap, We got £28m but my assumption is that this fee will be paid over a number of years and cash received and accounted for accordingly. So in the past past we have sold in distress so a million or so for DJ Campbell is good because it sorts out our short term liquidity but now we sell in the context of a long term plan. In other words our selling OW doesn't necessarily sort out current cash issue, well I would argue.
 
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In other words our selling OW doesn't necessarily sort out current cash issue, well I would argue.
If the club were in need of cash then I would have expected the letter to the Premium Seat Holders to mention it, and for the offer to those PSHers to be mindful of that cash squeeze. Instead the club is giving free access to iFollow to them.

🥴
 

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No, why would you tell a particular cohort of customers you are short of cash (if indeed you are). Surely your honest pitch to them is we don't know how things will unfold but we will do all we can to give you value from your custom including free access to an otherwise chargeable service?

Okay. I probably wouldn't say yes to this offer but I understand why it is made.
 

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Thats completely irrelevant to be honest. It’s a lifetime hold or whatever crap they said. They’ll still need to pay it next season anyway to get their seat, whereas my ST payment for this coming season has no impact my ST next season. Plus can’t they resell them anyway if they ever gave up their seats? And it will no doubt go up in value once we reach the Prem, such hardship...

Why anyone would want to dine in a lounge before a game and sit in ‘posh seats’ every other week at a football match is beyond me. And although that’s not the point, it kind of is. While there are no doubt many loyal fans with premium STs, there will be a considerable number of corporate and city types jumping on the hype train. Forcing them to cough up now may give them a fright and they will run a mile as they don’t really give a sh*t about the club. Where as they know us mugs in ‘regular’ seats will be back no matter what.

I wasn’t even considering a refund, but now I’ll probably take it. I don’t care about iFollow either, there are a million and 1 illegal steams out there.
I totally understand your post and share some of your frustrations. The reality is the vast majority of Premium ST's will be "customers" ie won't care about Brentford fc and will be part of corporate days out.

I don't understand it either but I'm sure there is a benefit to business providing this service to employees or clients. If BFC asked for installments now they'd laugh and the club would lose that custom with mass cancellations in the future.

We now see the motivation of how the South Stand of Lionel Road was planned in terms of attracting a new type of customer. They won't be interested in the football and despite what some say certainly won't want GA seats at away games so I wouldn't worry about those rumours.

Now to the fans; loyal people some would call mugs; most of us. I wouldn't call us mugs; we're what keeps the club going and whilst it doesn't look like it the club care about us. I do expect our letter to be different; it'll be more honest about the situation. The club will ask us to assist if we're able to do so but acknowledge if we can't. They understand we genuinely care about the club unlike the majority of Premium ST holders.

I hope and expect the rumours about losing seat etc to be untrue as this wouldn't send the right message. If there is a deferral option I'd expect you'll be allowed your same seat next season and with refunds wouldn't join the back of the quere; but lets wait and see the offical statement.

The club are likely to ask for our support because they know we're fans; I just hope they get the balance right and don't leave us feeling like "mugs".
 

wanderer paul

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An option I’d like to see is;

Your season ticket for 2020/2021 is carried over in full to 2021/2022.
You then have the right to buy your seat for any individual matches you can get to for 2020/2021.
The price per game is set at £20 for adults, £15 yp and £10 concessions.
This way, the Club will be receiving more money per seat. Plus less kerfuffle for this season which may be another complete write off.

The other option is iFollow codes and a gift.......

I’ll take option one please. 👍
 

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Is it possible that the club are adopting the No 10 approach of leaking a proposal to gauge the reaction, with the possibility of rowing back in the event of a sh*storm ensuing? Cant remember which particular Covid-related measure they did this for, but it has definitely happened at least once recently.
 

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I was 100% going to let the club have my season ticket money, y’know, support the team and all that. I’m sure they do still need the cash even with the OW money.

But as Banana has said, the fact that the club has said it doesn’t want to offer refunds to normal season ticket holders, at the same time as telling premium holders not to worry about paying anything at all - in effect a full refund, that’s just not on at all.

As others have said, the license fees premium season ticket holders have bought will likely be extended and / or can be sold on. They still have value, so even if they’ve paid £700 or whatever, they’ll still have most of the value of that left at the end of the year.

In contrast, the value of my season ticket will be entirely gone at the end of the year, I’ll have paid a lot more for nothing extra? How is that fair in any way shape or form?

Unfortunately, what this means if true is I’ll probably chase every penny I can from the club, which is not what I wanted, but they’ve brought it on themselves.

Rather than just bitching about it - one solution is to drop the cost of the premium season tickets to the price of a standard season ticket for however long fans aren’t allowed in the stadium, so they are paying the same amount as the rest, given for a while they will be getting the same service (appreciate there is still some variance in ST prices here, something creative would need to be done). I agree that it wouldn’t be fair to continue to charge Premium ST holders the full amount, but the difference in offers is completely unfair, and I’d argue potentially illegal.
 

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The most troubling part of this for me is the possibility that the club will not reserve seats (for next season) for rank and file ST holders if they take the refund option now.
For a club that prides itself on its Community initiatives, this is poor.
A very realistic situation is a long standing ST holder (I.e someone eligible for their LR ST in January 2020) who is desperate for the cash during the pandemic will be told to piss off at the same time the club is bending over backwards for some JCLs in the South Stand.
 

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Is it possible that the club are adopting the No 10 approach of leaking a proposal to gauge the reaction, with the possibility of rowing back in the event of a sh*storm ensuing? Cant remember which particular Covid-related measure they did this for, but it has definitely happened at least once recently.
I was going to say that !! lol And you may be right

I got very annoyed when I heard this rumour, then the more I thought about it the sh*tter it sounded and it sounded so completely abhorrent that I stopped getting annoyed as I thought it simply couldn’t be true !

is it’s as it says I will have to take the disgusting gamble of Paying hundreds of quid for some sh*tty I follow codes simply as I can’t let my son down and not have him go to the first game in the new stadium or lose his seat going forward as he is so in to it. But I would never forgive or forget the treatment and I guarantee over the rest of my lifetime they would lose money from me on their decision .

I know some seriously loyal bees in tough times at the moment there are redundancies and furlough ending and all sorts Of other issues and the club is asking these people to throw away hundreds Days after getting a ludicrous amount for Watkins.
 

Guildford Bee

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Let’s not the forget that the club also - shamelessly IMO - continued selling STs throughout the pandemic when it was plain to anyone that they were flogging a product they wouldn’t be able to deliver.

Many clubs had the decency to halt ST sales.

Furthermore, I know of one wealthy individual who lives in Kew - a Leeds fan - who has bought STs for next season. To my knowledge he has never seen a BFC game in his life and I can only assume bought a PST in the expectation of watching Premier League football.

That he will get step inside LR before the vast majority of proper fans absolutely stinks.
 

WARFIELD BEE

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If I have this correct Premium Ticket holders have paid for a debenture for a given number of years, Season Ticket Holders (mostly) have paid in full.
Revenue from 9,500? Season Ticket Holders plus revenue from debentures must pretty much match what we received last year minus any income
from catering (which I imagine is not massive), so it seems if limited capacity games are allowed, sell the tickets to PSTH as this gives additional
revenue, never mind the ST holders as they have coughed up already!
Also is the I follow sound only or sound + video?
 
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Sultan

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I bet the Hester’s are having a right old chuckle at this. There is some really thought out debate here. Until us regular STH’rs receive official communication then it is all guesswork. I reckon they purposely drip feed information to gauge the flak likely to receive to help them make an informed decision. This is no longer a fans run club and transfer of the golden share put paid to that. New Brentford same old poor communication and testing of the fans. Time for BIAS to step up to the plate.
 

cheshirebee

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Like most I appreciate the club is in a really difficult position. Hopefully they are listening to BIAS and reading this thread to get an appreciation of the fan p.o.v. I can obvs see how they need to avoid/minimise the cash outflow of refunds but they need to be so careful how they do that so as not to alienate fans and be true to their community values.
The only piece of comms (to me as a paid up GA STH) so far that I take issue with is that ‘access to The Bees is what all fans want’ and that I follow delivers this. Actually what I really want and why I paid £1400 (2 ST’s) for is to sit in the stadium and enjoy the match day experience. I am ambivalent to ifollow access.
So my suggestion would be fairly simple:
If I get stadium access to say 6 games this season (maybe optimistic) then I get 17 games free next season on my ST. No refund. No ifollow ‘gift’. If there are games that I want to see on ifollow I’m happy to pay £10 a time as needed. This would help the club in terms of cash flow, ensure I eventually get what I paid for, eliminate the argument as to whether ifollow is a viable substitute.
For those whose financial circumstances mean they need a refund then I would suggest the club set up staged refunds as the season goes on but adjust the level of refunds depending on stadium access. So if no access by end Oct, refund the number of games missed. If access is every third game in Nov/Dec refund the other 2 games etc.
Maybe a small incentive/reward for fans to take the first option rather than the second but if goodwill is maintained I think most who can would take option 1.
 

jlove

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I totally understand your post and share some of your frustrations. The reality is the vast majority of Premium ST's will be "customers" ie won't care about Brentford fc and will be part of corporate days out.
I believe this is a false premise and that the vast majority of PSH's are previous STH's.
 

Isleworth_Bee

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I was going to say that !! lol And you may be right

I got very annoyed when I heard this rumour, then the more I thought about it the sh*tter it sounded and it sounded so completely abhorrent that I stopped getting annoyed as I thought it simply couldn’t be true !

is it’s as it says I will have to take the disgusting gamble of Paying hundreds of quid for some sh*tty I follow codes simply as I can’t let my son down and not have him go to the first game in the new stadium or lose his seat going forward as he is so in to it. But I would never forgive or forget the treatment and I guarantee over the rest of my lifetime they would lose money from me on their decision .

I know some seriously loyal bees in tough times at the moment there are redundancies and furlough ending and all sorts Of other issues and the club is asking these people to throw away hundreds Days after getting a ludicrous amount for Watkins.
Spot on.

People off the pitch couldnt care less about the regular fan. So long as those big companies and their wallets are kept happy then thats all that matters. We are well and truly heading towards the prawn sandwich brigade club.
 

Houghton Bee

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So my suggestion would be fairly simple:
If I get stadium access to say 6 games this season (maybe optimistic) then I get 17 games free next season on my ST. No refund. No ifollow ‘gift’. If there are games that I want to see on ifollow I’m happy to pay £10 a time as needed. This would help the club in terms of cash flow, ensure I eventually get what I paid for, eliminate the argument as to whether ifollow is a viable substitute.
For those whose financial circumstances mean they need a refund then I would suggest the club set up staged refunds as the season goes on but adjust the level of refunds depending on stadium access. So if no access by end Oct, refund the number of games missed. If access is every third game in Nov/Dec refund the other 2 games etc.
Maybe a small incentive/reward for fans to take the first option rather than the second but if goodwill is maintained I think most who can would take option 1.
And this is the thing, all they have to do is give us some viable options including a refund for the (hopefully) handful of games we'll miss and they could build up a lot of goodwill from the fans. We know things are tough regardless of player sales that have happened or will happen, so build up a sense of 'in it together'. I dont doubt many would take up an offer to donate, transfer the money to use next season, or swap for ifollow (assuming you would get a refund/credit on multiple STs in one household) on a match by match basis.

To force us into a all or nothing corner is absolutely crazy and would be in normal times let alone with the problems we all currently face, if they follow it though it will be remembered for a very long time. It completely astounds me that a club with an actual Brentford fan as CEO would seriously contemplate this.
 

Sheerwater Bee

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I bet the Hester’s are having a right old chuckle at this. There is some really thought out debate here. Until us regular STH’rs receive official communication then it is all guesswork. I reckon they purposely drip feed information to gauge the flak likely to receive to help them make an informed decision. This is no longer a fans run club and transfer of the golden share put paid to that. New Brentford same old poor communication and testing of the fans. Time for BIAS to step up to the plate.
Who gives a flying f**k what they think
 

Shamrock_Bee

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I believe this is a false premise and that the vast majority of PSH's are previous STH's.
I'm not aware of the numbers so happy to be corrected. In one of the questions/answer sessions JV justified the premium increase if we got promoted by stating the benefit of a corporate day out at a game involving a championship club as opposed to a premier league game makes the 25% (think it was that figure) value for money. He also hinted most of the premium tickets were sold to business.

If most PST's were ST holders at GP then how the club are dealing with the current situation is a problem as that would mean there clearly is a thought we'll ask GA ST holders to help us but lets not annoy the PST holders. Why if the PST have the same loyal history have they been told don't worry!

My thought was PST are mostly business; companies buying tickets for corporate days out; business meetings etc who have little genuine interest in BFC which left me understanding the clubs approach and the reason we'd get a different letter. If that is not the case then I understand other posters annoyance more.
 

JPince

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And this is the thing, all they have to do is give us some viable options including a refund for the (hopefully) handful of games we'll miss and they could build up a lot of goodwill from the fans. We know things are tough regardless of player sales that have happened or will happen, so build up a sense of 'in it together'. I dont doubt many would take up an offer to donate, transfer the money to use next season, or swap for ifollow (assuming you would get a refund/credit on multiple STs in one household) on a match by match basis.

To force us into a all or nothing corner is absolutely crazy and would be in normal times let alone with the problems we all currently face, if they follow it though it will be remembered for a very long time. It completely astounds me that a club with an actual Brentford fan as CEO would seriously contemplate this.
The brentford fan thing is a red herring, nothing has improved from when it was the qpr / Fulham dream team. Maybe the decisions do come from above.
 

TadB

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I believe this is a false premise and that the vast majority of PSH's are previous STH's.
You are quite right there is no doubt that the vast majority of Premium Seat holder are former season tickets holders and as such long standing supporters and for anyone to say otherwise is plain wrong! I believe that the offer to Premium Seat holders is a good one, and very fair to those that hold those seats. Why attack club supporters just because they occupy these seats, and have been treated fairly? Would it help matters if they had receive a rubbish deal. The cost of these seats is enormous, and many have made great sacrifices to sit there not only that but the value to the club is enormous, and is one one the main platforms that will assist the club to move forward towards to goal of being financially more independent to the benefit of all. I repeat to the benefit of all, so before attacking Premium seat holders please think about the big picture. Perhaps we should also wait to receive the official offer to Season Ticket holders.
 

grutter

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Let’s not the forget that the club also - shamelessly IMO - continued selling STs throughout the pandemic when it was plain to anyone that they were flogging a product they wouldn’t be able to deliver.

Many clubs had the decency to halt ST sales.
True, but people didn't have to buy them when, as you point out, attendance to games was going to be unlikely.
 
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