Marketing 'premier membership'

Brain-dead Bee

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Just had a call from Marketing at BFC, telling me about Lionel Rd (fair enough) and trying to promote premier membership (I think that was what it was called) for which the 1,500 best seats and facilities are to be set aside. He "wasn't trying to sell me anything" lol, but tried a hard-ish sell. I accept that there has to be such an area (though hopefully less visible than Wembley's empty seats), but was surprised to be told that membership would guarantee services for at least 25 games pa. I asked how they would guarantee 25 when there are only 23 league matches (which seemed to surprise him- and I didn't mention PL), and after a repeat question and a few seconds' pause, he came up with cup games (can't be guaranteed) and friendlies

I'd hope that someone marketing a football club would have been prepared for what seemed an obvious point. Were we to reach PL, would we need 6 meaningless friendlies to get up to2 25?
 

Sultan

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Here we go again . . . :pop:
 

wibs

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Just had a call from Marketing at BFC, telling me about Lionel Rd (fair enough) and trying to promote premier membership (I think that was what it was called) for which the 1,500 best seats and facilities are to be set aside. He "wasn't trying to sell me anything" lol, but tried a hard-ish sell. I accept that there has to be such an area (though hopefully less visible than Wembley's empty seats), but was surprised to be told that membership would guarantee services for at least 25 games pa. I asked how they would guarantee 25 when there are only 23 league matches (which seemed to surprise him- and I didn't mention PL), and after a repeat question and a few seconds' pause, he came up with cup games (can't be guaranteed) and friendlies

I'd hope that someone marketing a football club would have been prepared for what seemed an obvious point. Were we to reach PL, would we need 6 meaningless friendlies to get up to2 25?

OK my guess is 873 posts before Christmas day (870 to go)
 

IDontBeeLieveIt

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Is there a plan for the new stadium for picking your new season ticket seat? I assume existing ST's will get first pick? If so - is there any kind of plan to enable you to retain your roughly equivalent spot? Obviously I'm asking as I quite like the spot where I am on the half way line of Braemar (and the chap next to me seems like a nice bloke albeit with quite a few years on me).
 

Sultan

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I also had the call, fortunately for them I was out.
 

Les Beeavinu

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For the benefit of JTofBFC and for the avoidance of any doubt, I as a GPG moderator have no problem with this. :)
 

aberdeenbee

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Is there a plan for the new stadium for picking your new season ticket seat? I assume existing ST's will get first pick? If so - is there any kind of plan to enable you to retain your roughly equivalent spot? Obviously I'm asking as I quite like the spot where I am on the half way line of Braemar (and the chap next to me seems like a nice bloke albeit with quite a few years on me).

It's going to be a shame that all those people who you know by sight and chat too over many many seasons will all be dispersed..
 

jlove

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Is there a plan for the new stadium for picking your new season ticket seat? I assume existing ST's will get first pick? If so - is there any kind of plan to enable you to retain your roughly equivalent spot? Obviously I'm asking as I quite like the spot where I am on the half way line of Braemar (and the chap next to me seems like a nice bloke albeit with quite a few years on me).
I thought that, a couple of seasons ago, there was some sort of 'promise' that those with season tickets in that forthcoming season would get first dibs on ST and location in the new stadium.
 

IDontBeeLieveIt

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It's going to be a shame that all those people who you know by sight and chat too over many many seasons will all be dispersed..

Yeah. I appreciate it wouldn't be the easiest task - offering a direct equivalent seat to people - as the layout will be different obviously.
It would be nice though if they perhaps offered a half way house like giving ST holders the option to pick a seat in the rough equivalent of their existing position/block first for a week let's say. Then offered ST's who've not taken that choice the option to purchase one elsewhere in the ground. Then open it up to general sale.
 

IDontBeeLieveIt

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I thought that, a couple of seasons ago, there was some sort of 'promise' that those with season tickets in that forthcoming season would get first dibs on ST and location in the new stadium.

There definitely was. I imagine that it'll just be a free for all though for the ST holders. Which might mean the dispersal aspect comes into play and was just wondering if they could be extra helpful and stagger it as suggested in my previous post (posted after your reply) to perhaps make it a bit easier for people to keep to their same rough groups/locations if they wish to.
 

wanderer paul

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This is the second GPG'er to have had 'the call'. Was it Simon W who had the other one?

Great stuff. Selling the best seats in the house to corporates. :cool:
 

Sultan

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I also had the call, but unavailable.
 

WarrenBee

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Just had a call from Marketing at BFC, telling me about Lionel Rd (fair enough) and trying to promote premier membership (I think that was what it was called) for which the 1,500 best seats and facilities are to be set aside. He "wasn't trying to sell me anything" lol, but tried a hard-ish sell. I accept that there has to be such an area (though hopefully less visible than Wembley's empty seats), but was surprised to be told that membership would guarantee services for at least 25 games pa. I asked how they would guarantee 25 when there are only 23 league matches (which seemed to surprise him- and I didn't mention PL), and after a repeat question and a few seconds' pause, he came up with cup games (can't be guaranteed) and friendlies

I'd hope that someone marketing a football club would have been prepared for what seemed an obvious point. Were we to reach PL, would we need 6 meaningless friendlies to get up to2 25?

Did he happen to ask for view on the new club badge/logo/crest by any chance?

:pop: :pop: :pop: :pop:
 

wanderer paul

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I also had the call, but unavailable.

Phone them back quick! Book all 1500 seats for your fellow loyal supporters - surely they deserve the best seats in the house? - and let the new customers choose somewhere else. :)
 

westwing

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I blame the Marketing Department.
Why can't we keep our sh!t toilets, refreshment huts and stands with bits closed.
If that's modern football, well, they can shove it up the riverlol:fishing:
 

GP200

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............a hat stand,trouser press and ironing facilities please,then I will make a decision.............
 

ruislip bee

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I got the call today. The person at the other end rather lost interest a bit when I explained I was retired and would have no personal interest in corporate boxes or seats or dedicated area. However I can see the need for it and this type of marketing and wouldn't criticise the club for initiating it.
 
OP
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Brain-dead Bee

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I got the call today. The person at the other end rather lost interest a bit when I explained I was retired and would have no personal interest in corporate boxes or seats or dedicated area. However I can see the need for it and this type of marketing and wouldn't criticise the club for initiating it.

My initial post wasn't meant to be critical of them doing it. In current finances of game, it's (sadly) needed. I was more amused by the fact that the marketing team of a football club didn't seem to know how many games were in a season
 

ruislip bee

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My initial post wasn't meant to be critical of them doing it. In current finances of game, it's (sadly) needed. I was more amused by the fact that the marketing team of a football club didn't seem to know how many games were in a season

Yep he also quoted 25 games minimum to me too. Didn't have the heart to question him.
 

bees66

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Just had a call from Marketing at BFC, telling me about Lionel Rd (fair enough) and trying to promote premier membership (I think that was what it was called) for which the 1,500 best seats and facilities are to be set aside. He "wasn't trying to sell me anything" lol, but tried a hard-ish sell. I accept that there has to be such an area (though hopefully less visible than Wembley's empty seats), but was surprised to be told that membership would guarantee services for at least 25 games pa. I asked how they would guarantee 25 when there are only 23 league matches (which seemed to surprise him- and I didn't mention PL), and after a repeat question and a few seconds' pause, he came up with cup games (can't be guaranteed) and friendlies

I'd hope that someone marketing a football club would have been prepared for what seemed an obvious point. Were we to reach PL, would we need 6 meaningless friendlies to get up to2 25?

don't get me wrong here, but I thought buying a season ticket last season and this season guaranteed you a seat where you wanted in the new ground? or was I wrong..
 

IDontBeeLieveIt

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don't get me wrong here, but I thought buying a season ticket last season and this season guaranteed you a seat where you wanted in the new ground? or was I wrong..

I want to maintain my position within ten yards of Cliff Crown so that the glow from his perma-tan will warm me on those cold winter evenings.....
 

ruislip bee

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don't get me wrong here, but I thought buying a season ticket last season and this season guaranteed you a seat where you wanted in the new ground? or was I wrong..

But not in the designated 'Corporate Area' though. Makes sense really.
 

Bookham Bee

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Whilst I was out I had a phone call this afternoon and the message left said the call was on behalf of Mr Devlin regarding a survey about the new stadium.Does this mean that construction is finally on the horizon?
 

Wise old Bee

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I blame the Marketing Department.
Why can't we keep our sh!t toilets, refreshment huts and stands with bits closed.
If that's modern football, well, they can shove it up the riverlol:fishing:

The Ealing Road bogs are being faithfully recreated at LR and passageways are being made deliberately narrow so we can continue with our beloved halftime crush where you don't know if you are queuing for a slash or a beer. This will only be available to those who buy a special ST with added "Nostalgia" feature. Shrewd marketing.
 

Nada Bee

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regarding the 25 games.....

Don't forget a certain Rugby club is likely to be sharing and similar to Wembley. You'll be buying the seat for the year for any event.
 

Full Metal Jacket

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Whilst I was out I had a phone call this afternoon and the message left said the call was on behalf of Mr Devlin regarding a survey about the new stadium.Does this mean that construction is finally on the horizon?

You would tend to think so wouldn't you? I assume the club wouldn't start marketing something they weren't fairly certain was going to exist within a reasonable timeframe. So, good news, it appears!
 

Gee Bee

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Got a call yesterday and more than happy to assist. I was just going into a meeting so asked if he could call back today, gave him time that best to call. I put it in my calendar to ensure no meetings overruled it but sadly didn't get the call I was promised.
 

Berkobee

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I got the call today. The person at the other end rather lost interest a bit when I explained I was retired and would have no personal interest in corporate boxes or seats or dedicated area. However I can see the need for it and this type of marketing and wouldn't criticise the club for initiating it.

Me, too, though obviously it is retired people that are most likely to be at home at 3 in the afternoon! When I explained that, he asked if I was interested in membership of a more general "sporting club" with bar facilities. I then explained that I drive 30 miles to each game and therefore don't drink on those occasions. I also think there will be a place for this sort of facility at Lionel Road (which he kindly asked if I had heard of!), but the market is not existing season ticket holders. As for the guaranteed number of games per season (25), I'm guessing this may also include London Irish, as corporate customers don't usually care which sport they are watching.
 

Hullbee

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Seems stupid to consult on something when building work hasn't even started or a date set. Seems a token gesture and waste of time at this stage.

Maybe like a new block of flats they have to sell a certain percentage before diggers move on site
 

ruislip bee

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Seems stupid to consult on something when building work hasn't even started or a date set. Seems a token gesture and waste of time at this stage.

Maybe like a new block of flats they have to sell a certain percentage before diggers move on site

I did ask if his call meant that a start was imminent. He said early next year. I wouldn't take that as official confirmation though!
 

Voice from the Braemar

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good luck if they try ringing me......i dont even answer the phone to people i know, so nobody even bothers ringing thesedays.......which is great lol id treat them like double glazing salesman.......eff off nicely thanks very much ;)

this is all too much imho.........leave people alone eh
 

andy58bee

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I got the call today told him I am not interested in corporate. I am a terrace man and intend to stay that way, talking to real football fans not the prawn sandwich brigade
 

sonofabee

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I haven't been called yet but can I recommend the Marketing department offer "Grumpy but no longer shirty proper old time noisy but don't sing passionate" fans section as I know hundreds who'll purchase.
 

scaramanga

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I've booked two seats. Been promised free drink from 3 hours before Kick off and for 2 hours after. We'll be division 4 before you working class oafs know it :wave:
 

grutter

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I have visions of Simon Chase doing his best telesales work from his bedroom. No wonder he doesn't have time to post on here anymore.
 
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