New Kits for 2021/22

Banana

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Was asked about this a while ago (as were other Fans' Groups). It's evident to me that the club just doesn't have the bandwidth at the moment to have an annual kit and can fulfil all the other PL commitments it has. There's absolutely no way that this is a decision to choose "less money" for the club.

Understand and agree with all the upsides, but let's not pretend that if the club had the capabilities/management then it would change all shirts each season.
 

nanny58

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Haven’t posted for a while but last week at Newcastle just before the start of the game they raised a long narrow banner which said this is our town. NEwCASTLE short sharp message to visiting farm clear to be seen why is our castle badge not shown in the same way BE PROUD of our history and achievements of a record that still stands to this day and not let it dissapear bring back the castle badge not promote Barnet fc ???
 

Hudgebadger

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Well if they did they aren’t in the club shop !

I thought the club had placed two orders when we were promoted. The first order has arrived, and the second order should land soon from what I recall, though I can’t remember the precise dates.
 

BEEcool

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Was asked about this a while ago (as were other Fans' Groups). It's evident to me that the club just doesn't have the bandwidth at the moment to have an annual kit and can fulfil all the other PL commitments it has. There's absolutely no way that this is a decision to choose "less money" for the club.

Understand and agree with all the upsides, but let's not pretend that if the club had the capabilities/management then it would change all shirts each season.
Does the club itself actually have to do much other than pay someone else to do it upon their behalf?
 

Bee(h)Iver

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It’s beautiful. The shop is already trailing the return of the castle badge for the season after next now. The momentum is unstoppable.

The stuff below is just acting like a fluffer at a porn production - just wait until the actual castle shirt is released (and, yes, it’s true that there’s a sponsorship bidding war going on at the moment between DHL and KLM).

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I picked up one of the blue retro shirts (2nd from left), and very nice it is too. Will be very happy if the blue & blue stripes are back as an away kit next season.

And I'm not going to be cynical about this - I think it's a good move for all the reasons JV mentioned in the piece.
 

Bee(h)Iver

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Controversial but I never liked the light blue / dark blue away kit, too Wycombe for me, never understood why we couldn’t go blue / black like Inter / Atalanta

:redcard:

and anyway, I'm pretty sure Wycombe were still non league when we wore that in the 80s
 

Bee(h)Iver

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and that's because of this I assume?
"We hope the new away shirt design will excite our fans who remember the 80’s and early 90’s"

Suggestion on a thread earlier this year was that this didn't sell well last time despite it being a classic in theory. Wonder how similar this will be.
Yeah but we were proper sh*t then, and we've got lots of new fans who may mistake it for a Citeh kit ;)
 

AB

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Haven’t posted for a while but last week at Newcastle just before the start of the game they raised a long narrow banner which said this is our town. NEwCASTLE short sharp message to visiting farm clear to be seen why is our castle badge not shown in the same way BE PROUD of our history and achievements of a record that still stands to this day and not let it dissapear bring back the castle badge not promote Barnet fc ???
I think that’s something done by a fans group at Newcastle. Home

If you want to organise something similar and spend a few hours before and after every match putting flags on seats in one stand then taking them off again, and fundraising the rest of the time to get them designed and printed I’m sure the club wouldn’t mind. I’d suggest getting someone else to proof read them though.
 

AB

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I think that’s something done by a fans group at Newcastle. Home

If you want to organise something similar and spend a few hours before and after every match putting flags on seats in one stand then taking them off again, and fundraising the rest of the time to get them designed and printed I’m sure the club wouldn’t mind. I’d suggest getting someone else to proof read them though.
This is a picture of part of the group that does it. So you’ll need 20-30 people who are willing to give up most of their spare time to show their love of the castle badge.
 

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hobbsy

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Commercial department shooting themselves in the foot. I think people expect a new kit each year these days. I know the margins aren’t great on replica sales but seems to be a strange decision.
I think it gives them the ability to order more on bulk from Umbro which brings down the price and will increase their margin.

I assume they've run the figures
 

rebus

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I think it gives them the ability to order more on bulk from Umbro which brings down the price and will increase their margin.

I assume they've run the figures
But who is going to buy a year-old kit that hasn’t already? Assume nothing. ;)
 

AB

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Wasn’t there something posted on here a while back about how replica shirts actually made clubs very little money even when they sold an extra million after signing a Messi? Don’t we get fans complaining that it is very expensive for ordinary folk to keep having to buy a new one every year? Maybe there’s no need to get worked up over the club keeping the shirt for two seasons. It also means that we have longer to get what will be a historic shirt from our first PL season.
 

Werderbee

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Would love the same style as the Osca away shirt back in the 80's. Dark and light Blue stripes and White socks and shorts
 

Invipai

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It does actually make me more likely to buy a kit this year...as it removes the question of 'will next years be better' and this one will stay relevant for longer. But agree with Nana and a couple of others, this likely won't have been done for altruistic reasons, but they may as well dress it up as so, given there are large benefits for the fans this way.

Maybe they know they need to order more kit this year to meet the current demand, but it's not worth it unless they order significantly more. At which point it's best to run it into next year as well. It will have been calculated.
 

AB

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It does actually make me more likely to buy a kit this year...as it removes the question of 'will next years be better' and this one will stay relevant for longer. But agree with Nana and a couple of others, this likely won't have been done for altruistic reasons, but they may as well dress it up as so, given there are large benefits for the fans this way.

Maybe they know they need to order more kit this year to meet the current demand, but it's not worth it unless they order significantly more. At which point it's best to run it into next year as well. It will have been calculated.
It also means if we have a Sheff U/Huddersfield of a second season we won’t end up with a cursed 22-23 shirt that they won’t be able to give away like the Jaffa Cake away shirt worn for only two wins in a season.
 

rebus

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Would love the same style as the Osca away shirt back in the 80's. Dark and light Blue stripes and White socks and shorts
We did similar in 2010-2011 and no one bought it. We’re in the Prem now though so who knows how popular it would be.
 

AB

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We did similar in 2010-2011 and no one bought it. We’re in the Prem now though so who knows how popular it would be.
I got my son it along with hat and scarf. It’s a nice kit but just doesn’t seem very Brentford. Ditto the dark blue and yellow GMB kit which looks a bit too Wimbledon. I also think we should avoid away kits that look like other teams’ traditional home kits, not just because they’re less usable for clashes but because by definition they’re not very us.
 

Leicester Bee

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Wasn’t there something posted on here a while back about how replica shirts actually made clubs very little money even when they sold an extra million after signing a Messi? Don’t we get fans complaining that it is very expensive for ordinary folk to keep having to buy a new one every year? Maybe there’s no need to get worked up over the club keeping the shirt for two seasons. It also means that we have longer to get what will be a historic shirt from our first PL season.
I used to work closely with MUML (Man Utd Merchandising Ltd) when they had the Nike contract, and whilst we cannot compare our selling power against Man Utd's, Man Utd do make a lot of money from merchandising, of which shirt sales make up the vast majority of revenue and profit from this sector.
However, in respect of Brentford, the profit gained from shirt sales will be minimal. If they have a print run of, say 10,000 shirts (I doubt we sell 10,000 shirts a season though), they will make an estimated £20 gross profit per shirt, then that's £200,000, which will convert to a much lower net profit after overheads, tax, etc.
There is, and always will be, a huge appetite for new shirts every season, because the shirt is associated with particular seasons. Fans like it, are used to it, and I just don't think that people are really buying the "it's helping fans' pockets" message that is being conveyed.
 

Banana

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Was asked about this a while ago (as were other Fans' Groups). It's evident to me that the club just doesn't have the bandwidth at the moment to have an annual kit and can fulfil all the other PL commitments it has. There's absolutely no way that this is a decision to choose "less money" for the club.

Understand and agree with all the upsides, but let's not pretend that if the club had the capabilities/management then it would change all shirts each season.
I have been told that I am "very wrong" by the club and that this is, in fact, an act of genuine altruism by the club. 👍
 

Untouchable

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I have been told that I am "very wrong" by the club and that this is, in fact, an act of genuine altruism by the club. 👍
A great gesture by the club.

Hopefully they’ll follow suit when setting next seasons ST prices.
 

rebus

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I have been told that I am "very wrong" by the club and that this is, in fact, an act of genuine altruism by the club. 👍
They will sell a new second and third strip next season so I don’t believe it for a moment.
 

'Ayes B

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But who is going to buy a year-old kit that hasn’t already? Assume nothing. ;)
Kits always used to last for two years and I stopped buying kits due to the short lifespan. The cost per wear couldn't be justified.

If I bought our home shirt now it would last for 16 months and not four.

It's now a worthwhile Xmas present.

Always used to buy our kit in June to wear on holiday. Haven't been able to do that for a few years as they are not usually in the club shop until August / September.

Will make good birthday presents for those born in May, June and July.

Hoping the away kit is sky blue and not striped.
 

LostBee

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They will sell a new second and third strip next season so I don’t believe it for a moment.

Do you have to try hard to see the worst in everything or does it just come naturally?

Would imagine that home shirts are by far the biggest seller, so even if they change the other two it is still a good gesture by the club.
 

B2B

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I think the thought of having to sort my order out after yet another screw up was the deciding factor in not bringing a new one out next year (I’m sure they’ll mess up whatever we purchase regardless. Life wouldn’t be the same without that angst!).

No need to individually thank me.
 

Silly Hat

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I think the thought of having to sort my order out after yet another screw up was the deciding factor in not bringing a new one out next year (I’m sure they’ll mess up whatever we purchase regardless. Life wouldn’t be the same without that angst!).

No need to individually thank me.

Despite your modest plea, I’d like to offer my individual gratitude. Of course, this gives the club shop an additional season of running out of kits, only posting odd goalkeepers socks, only stocking size XXXL shirts etc etc.

Nevertheless - thank you for your service 🤓
 
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Comic Book Guy

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I think this kit decision is absolutely fantastic and just shows again how much those in charge really care about us supporters. Just a special, special club.
 

nathanbee

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I used to work closely with MUML (Man Utd Merchandising Ltd) when they had the Nike contract, and whilst we cannot compare our selling power against Man Utd's, Man Utd do make a lot of money from merchandising, of which shirt sales make up the vast majority of revenue and profit from this sector.
However, in respect of Brentford, the profit gained from shirt sales will be minimal. If they have a print run of, say 10,000 shirts (I doubt we sell 10,000 shirts a season though), they will make an estimated £20 gross profit per shirt, then that's £200,000, which will convert to a much lower net profit after overheads, tax, etc.
There is, and always will be, a huge appetite for new shirts every season, because the shirt is associated with particular seasons. Fans like it, are used to it, and I just don't think that people are really buying the "it's helping fans' pockets" message that is being conveyed.

I suspect that they started with "what if..." and then did the analysis to check the impact on cash/profits.
However, as any retailer will tell you, "newness" is one of the key reasons to encourage customer to shop. It will be interesting to see what happens to frequency rates when you take out what could be described as your key or hero item. Will you see a drop in sales of other items?
 
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Do you have to try hard to see the worst in everything or does it just come naturally?

Would imagine that home shirts are by far the biggest seller, so even if they change the other two it is still a good gesture by the club.
🤣
 
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