The Bee at Hull's Guildhall
- 5 Apr 2000
- Reaction score
- Hull, East Yorkshire
Just saw a tweet promoting a new book by ex-Smartodds employee James Tippett.
What is the book about?
The Football Code promotes an innovative, ground-breaking footballing philosophy. It seeks to address the intrinsic errors and inefficiencies which plague the sport, whilst at the same time revealing the top secret methods that professional gambling syndicates use to predict the outcome of football matches.
Whilst the book does advocate a more analytical approach to the sport, even the most mathematically unaware would find it easily accessible. The main aim is to disclose a new way of thinking about the beautiful game. The contents reveal a smarter approach to the sport; a new, more intelligent language with which we can discuss football.
The Football Code truly will change the way you watch football. Any fan who doesn't read it will be left behind.
What issues does the book address?
The first half of the book studies the flaws in our ability to accurately assess the sport of football. It looks at basic statistical illusions which regularly trick us. It outlines how our biases, both natural and artificial, can hinder us when it comes judging team, player or manager performance. It also reveals that pundits are actually the worst forecasters of the sport, and studies why this is the case.
The second half reveals new, ground-breaking methods which we can use to make better footballing predictions. It discloses how to best go about beating the bookmakers, and the approach that professional gamblers use to make their millions. It studies a revolutionary metric that looks set to change the way we watch football. Finally, it reveals how one man has used an innovative (and easily adoptable) approach to make millions in the betting markets, and to guide the football club he owns to unparalleled success.
Who would find The Football Code useful?
The book promotes a revolutionary approach to the sport. Thus, it would help any fan of football better understand the beautiful game. By revealing what actually makes some teams better than others, it facilitates a smarter mindset to analyse players, teams and managers.
Obviously, being able to accurately assess which teams and players are the best opens many doorways. Fantasy football managers will be able to win more points. Football pundits will be able to provide better commentary. Even those who play video games such as Fifa and Football Manager will be able to use The Football Code's system to assess their own ability.
Where does the book's radical philosophy originate from?
The approach which is outlined in the book stems from a less well-known football team. Perhaps this is to be expected. Rich teams have no need to become smarter, they can win by simply outspending the opposition. Goliath has no need to use his brain when he can defeat David with brawn.
Brentford FC are a comparatively small club in South West London. They realised that they cannot defeat their opponents with financial brawn, so have developed an innovative means of operating in an attempt to level the playing field.
This approach stems from their owner, Matthew Benham. Since Benham took over in 2012, the club has been transformed from a mid-table League One team into one gunning for promotion to the Premier League. Despite having the playing budget of a side who should be fighting relegation, the Bees have achieved three consecutive top ten Championship finishes.
How does Benham's system work?
Benham founded a statistical analysis company called Smartodds in 2005. This company collect unique, ground-breaking match data, and have used it to make a fortune in the gambling markets. This system of data collection is one of the chief revelations of The Football Code.
As well as allowing Smartodds to turn over hundreds of millions of pounds a year, the data is used by Benham to recruit players for Brentford FC. This has allowed the West London outfit to sign several high quality players for rock bottom prices.
By being able to spot the diamonds in the rough (players who are drastically undervalued by the rest of the footballing world), Benham has been able to continuously upgrade the ability of Brentford's playing staff.
Who is the author?
James Tippett worked at Smartodds for over a year, during which time he watched more than 300 matches of football. He was trained in the company's unique methods of data collection, based on the Expected Goals method.
Having written The Football Code, Tippett met with Benham's lawyers to determine what he could and couldn't publish about their secret means of operating. Finally, almost two years after the project was started, the book is being made available on Amazon from September 7th.