Leeds Bee owns a promotional products company and offered to help with design, sourcing and general expertise. Initially offered help on the Beesotted message board. Said he's only want payment once sales covered initial costs. Email address was posted on the original T-shirt thread. I wasn't knocking Farnham Bee, just wondering if his offer had been taken up.
As for ideas, picture of MA's head on a swimmer with "If you say you're going to swim it, then get in and swim it" or something along those lines. As I said before, Sodje/new Pele would go down a storm with me.