De-Kurtification
- Thread starter Banana
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JANORAK
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Houghton Bee
Massive Member
JANORAK
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rebus
On my final warning
De-Kurtification
Isleworth_Bee
Well-known member
De-Kurtification
I quite liked the old one...but I do think this one is better. I like the sharp edges at the edges of each letter/number.
What else has Kurt done that the club are planning on changing? (Genuine question). I'm going to hope the ticket site will be one of them...
What else has Kurt done that the club are planning on changing? (Genuine question). I'm going to hope the ticket site will be one of them...
De-Kurtification
This was covered by JV in the lockdown meetup specials over the summer. IIRC he said that the club had a review of whether to continue as-is or to move to a different provider. For a number of reasons (probably that they were locked into a contract!) they decided to continue with the current system.
Lionel Bart-At
formerly known as 'heavywoollenbee'
wanderer paul
https://brentfordfcmemorabilia.wordpress.com/
De-Kurtification
Is the fuzzy unidentifiable badge next?
If only.......
You mean, "highly scale-able crest"
De-Kurtification
On a side note I do think it's time to update the GPG Twitter badge...the joke is fairly dated and if you have to explain a joke, then it's a bad one. I think people look at it and think it's a bit sh*t, rather than trying to be some form of commentary.
De-Kurtification
Over the past 18 months we have been consulting with fans, staff, the owner and other stakeholders about our GPG crest.
Having heard a wide range of opinions we have made the decision to update it, and now we are excited to reveal our new GPG crest to all of our fans in the coming days.
Although our current crest naturally means a lot to all GPGers, it also causes us challenges. There are two fundamental reasons why we are updating it.
Firstly, its complicated design makes it impractical to use, particularly at small sizes. It was designed in 1993 before the digital revolution and does not replicate well in many online media and printed items. We regularly run into difficulties in these areas.
Secondly, In an independent survey of football fans we found our crest to be significantly less recognisable than other London teams - among national and local respondents.
By solving these problems and introducing a much more iconic design, we believe that our new crest will strengthen our identity, help raise our profile and better demonstrate our status as an ambitious, forward-thinking forum. All of which are vital as we aim to build a sustainable future.
Although our crest has issues with practicality and recognition, updating it is not a decision we have taken lightly.
Over the past 18 months we have engaged with the owner, a range of fans and stakeholders. We've undertaken one-on-one interviews and focus groups in order to understand everyone’s feelings towards the current crest and appetite for updating it.
As we expected we heard a wide range of opinions, but the vast majority of people were not attached to the current crest, and many were in favour of change.
Some key themes emerged:
— It's round
— Because it was only designed in 2017 it does not hold particular historical significance
— Unlike some other clubs we have changed our crest many times over the years, but not as many as many other clubs
— Any change would need to look to the past for inspiration
The overarching brief for our new crest was to significantly simplify the design while ensuring that the new design truly represented who we are.
Over the course of the process we looked at all our historical crests for inspiration, designed a range of options and whittled them down in conversations with fans and senior leadership.
What became clear was that including a G was vital, as it most directly communicates who we are.
Everyone we spoke to agreed that it was important to include the year of our foundation in our new crest as the historic nature of the club is something we and the fans are rightly proud of. But unfortunately, no-one knew when we were founded.
Sorry, I can't go on any more.
rebus
On my final warning
I'll Bee Damned
Basement dwelling virgin
De-Kurtification
Having read the article now it all makes sense (apart from some of the arty guff) and there's clearly some thought gone into the bespoke typeface and colours, which, they'll be delighted to hear, I do approve of.
What is the cheeky whippersnapper suggesting with this though "....as well as a deeper red which can be used for an older target audience." Does he mean us??
What is the cheeky whippersnapper suggesting with this though "....as well as a deeper red which can be used for an older target audience." Does he mean us??
I'll Bee Damned
Basement dwelling virgin
Houghton Bee
Massive Member
De-Kurtification
All they've done is take a standard font and make some of the points a bit longer 'to replicate a sting' lol lol
The company that have charged us twice for 20 minutes work must be laughing themselves senseless. I doubt they put any more thought into the colours than a random click on a red colour palette then wrote some guff about the 'decision making journey' as an afterthought.
Meanwhile we still wait to hear if the club can afford to refund unused season tickets per game......
The company that have charged us twice for 20 minutes work must be laughing themselves senseless. I doubt they put any more thought into the colours than a random click on a red colour palette then wrote some guff about the 'decision making journey' as an afterthought.
Meanwhile we still wait to hear if the club can afford to refund unused season tickets per game......
AB
Well-known member
De-Kurtification
Designing typefaces is a lot more complex and involved a job than just fiddling around on a computer for 20 minutes.
https://en.m.wikipedia.org/wiki/Johnston_(typeface)
jlove
Well-known member
GlasgowBee
Only posting for "likes" or so they say!
De-Kurtification
Nerd alert, in addition, The Elements of Typographic Style by Robert Bringhurst is a really interesting and insightful read about the history of typeface development, it can be quite a beautiful process, one to be respected
https://en.m.wikipedia.org/wiki/The_Elements_of_Typographic_Style
