Fulhamification - A Progress Report II

[Banana]

I am (seriously) attempting to be even-handed here. I understand that my previous postings on this subject may make some of you take that with a pinch of salt. But let me explain....

I will happily state that the stadium looks better these days. However I still do wonder at what cost. And, on the point, the Marketing Department still continues to grow in what appears to this poster to be in an unchecked manner. I believe it now comprises FOUR full-time members of staff. The latest being a recruit from....wait for it.....Fulham's Marketing department.

If I saw material commercial benefits from this marketing department then I would cut them a lot of slack. However there has been no material impact on attendances. no discernible growth in the average home attendance, and no growth in season ticket holders that reflects the "over investment" our CEO has decided to make in Marketing. What is more, the new stadium now requires 3,000 fewer new season ticket holders - yet we are employing MORE marketers from Fulham.

I am more than happy to have a sensible debate here on this subject. Especially with the CEO admitting that he is "over investing" in this area - only then to employ another member of staff. For full disclosure, my sources tell me that increasing in Marketing staff are often tied to increases in other departments. For example, if another non-playing department needs an additional employee then Marketing will only agree to it if they also get a similar uplift. This sounds like complete bonkers to me, or complete bullshit (I say that because it is difficult to believe a commercial operation such as BFC can subject itself to what would seem to be what would otherwise be called "blackmail" from a senior manager) Nevertheless we now have twice as many full-time employees in Marketing than we do in, say, Commercial.

So in a time when we are told all available funds should be made available to the first team (yep I agree), and that Sir Peter of G is not allowed to read out the teams before Marketing deem is optimal, we have an over-funded (cf. Mark Devlin) Marketing team that insists on subjecting us the Fulham colours in our badges and marketing material (apologies, couldn't resist!)

Happy to hear your thoughts.

 

[Brentford 4 Life]

Who make up the four in the marketing team?

 

[Houghton Bee]

If MB is happy to have his money pissed away like this then what can we do? I think it's a pathetic waste of resources but someone must be signing it off.

We probably shouldn't get all high and mighty over teams like QPR over spending though. And what happens to all these free loaders if we go down, if they can't sell seats in the Championship they sure as hell won't be selling them when we entertain Fleetwood in League One?!

 

[sonofabee]

Something else I've noticed as well all of our players are either white or black, we have tinge of strawberry blonde with Ryan but that's sinister with circa 20+ in the first team squad.
I jest but agree with the yellow fellow I can't see what the benefit to the club is of increasing the number of people telling existing fans how great Brentford is in black and white rather than looking to increase the fan base.
I fear one day soon we may become Putney rovers with a playing squad of 13 and a Marketing team the same size.

 

[Brentford Bob]

I'd love to know which member of the marketing team thought that paying an oompah band to play at Griffin Park would somehow increase the attendance.

 

[BFC1997]

We obviously have a marketing budget set by the powers that be (which is too high, in my opinion - but I don't run a proper business, like BFC).

Regardless of whether we spend too much, I think we use the money ineffectively anyway. We don't need MORE creative thinkers - we're a football club. We can't dress up our games with Oompah bands etc, it doesn't work and it's very 'Fulham'. We'll have an MJ statue next.

The reason that stuff doesn’t work is simple. People that come to watch Brentford are there to watch the football.

So I'd rather we were paying to aggressively advertise (instead of paying four salaries - must be £100,000+) in places like Isleworth, Hounslow, Ealing, etc. These are densely populated areas in our catchment area. Working-class areas, where the average man on the street can't afford to watch Spurs or Chelsea. That’s our target market. Not those who decide to come as a one-off because they saw a Halloween poster.

 

[whyteleafebee76]

I have to say I thought the great yellow one was a bit transfixed with the whole marketing stuff but I've seen and heard enough now to acknowledge that this is a shambles. The disproportionate spend on marketing has yield next to nothing and certainly has made zero difference to attendances.

Bring back a couple of kids for a quid fixtures, make Burton at home a pay what you want game, give away all the old stock with the old crest on to kids. Do something different which makes a difference, oompah bands and Halloween posters will add nothing to the gate.

 

[jlove]

The new font on the OS is a bit disconcerting; I wonder how much the consulting fees were for that one.

 

[GlasgowBee]

The only marketing we need are posters (preferably in red, black and white) over every bus stop in the borough's of Hounslow, Ealing and Richmond and some larger hoardings on the A4 and A316, plus advertise on the buses.

Use a few key phrases like #SeeRed, Red Sky at Night, Supporters Delight (OK maybe too corny)

Spunk the budget on blanket visual advertising, make the club look big and the kids will want to come and drag their folks with them.

 

[kevalutonbee]

The new font on the OS is a bit disconcerting;

Just had a look. Its not good is it

 

[difford]

The new font on the OS is a bit disconcerting;

Is THe disREGard toWaRds LOwER aNd UPPeR cASe LetteRINg suPPoSeD to aPPEAl to the KIDz?

Who passes this nonsense off?

 

[Banana]

The new font on the OS is a bit disconcerting; I wonder how much the consulting fees were for that one.

oh WTF is that

That will put a 1,000 on the gate won't it.

 

[sonofabee]

Do you reckon it took all 4 of them to come up with that? No doubt we'll be told they consulted a cross section of fans

 

[kevalutonbee]

Do you reckon it took all 4 of them to come up with that? No doubt we'll be told they consulted a cross section of fans

Judging by this thread a section of fans are cross or does cross section mean something in marketing?

 

[BFC1997]

oh WTF is that

That will put a 1,000 on the gate won't it.

They will have paid for that font.

And they would have taken the time to implement it.

What a waste of resource.

 

[Houghton Bee]

The new font on the OS is a bit disconcerting; I wonder how much the consulting fees were for that one.

Jesus tittyfu cking Christ, absolutely awful. What the **** is wrong with them?

 

[wanderer paul]

Is THe disREGard toWaRds LOwER aNd UPPeR cASe LetteRINg suPPoSeD to aPPEAl to the KIDz?

Who passes this nonsense off?

You wonder if the Club paid a consultant to do it?! lol

Who is responsible for this childish rubbish?

 

[jlove]

Is THe disREGard toWaRds LOwER aNd UPPeR cASe LetteRINg suPPoSeD to aPPEAl to the KIDz?

Who passes this nonsense off?

I'd be interested to know what it's called (I know what those on here have called it). It is that distracting blend of upper and lower case that is just irritating but I guess it will put off some of the semi-literate that post on social media.

 

[Houghton Bee]

You wonder if the Club paid a consultant to do it?! lol

Who is responsible for this childish rubbish?

Doesn't seem like anyone is responsible or accountable in certain BFC departments anymore.

I wonder what they'd make of people emailing enquiries etc in to them in that dog turd of a font?

 

[kevalutonbee]

oh WTF is that

That will put a 1,000 on the gate won't it.

It might put a few on the queue to Specsavers

 

[Les Beeavinu]

Get Simon on here for an explanation NOW!

 

[Les Beeavinu]

Or should that be nOw

 

[wanderer paul]

rofl

What a sack of sh*t.

 

[Banana]

FaMiLiaR FeaCeS more like

 

[Mikey Bee]

New GPG logo. In corporate colours, of course

(font called CycloneLayers-Background)

 

[Mr Tree]

i thought we had an "iconic" font already :scratch:

wasn't that the justification for our lovely new sign last year?

 

[jlove]

So, it is only a, e, n and y that are lower case when used as lower case, just plain odd, if you ask me.

 

[Brentford_till_die]

Get Simon on here for an explanation NOW!

He consulted us last year, don't you remember

 

[Brentford_till_die]

Little things like that, very poor

 

[wanderer paul]

i thought we had an "iconic" font already :scratch:

wasn't that the justification for our lovely new sign last year?

Yes. The marketing dept. has some spare cash to burn, so it seems. All Club signage will be changed to this font. The new badge, with this new exciting font, will be showcased before the New Year.

 

[Mikey Bee]

So, it is only a, e, n and y that are lower case when used as lower case, just plain odd, if you ask me.

The character set looks like this according to findmyfont.com

 

[LostBee]

View attachment 18573

rofl

What a sack of sh*t.

I do try and defend the club,but that is ****ing appalling.

 

[Houghton Bee]

So, it is only a, e, n and y that are lower case when used as lower case, just plain odd, if you ask me.

The C is upper case and the s is lower case, fyi.

 

[abee]

It's borderline headache inducing and I'm gonna complain to mAtthEw bEnhAm

 

[GlasgowBee]

Moaning about fonts feels like a First World problem

 

[hobbsy]

That is actually quite vile, not necessarily a Fulhamification thing, it just looks sh*t.

 

[Banana]

Moaning about fonts feels like a First World problem

Agreed. Football is a First World problem too. From now on this website will be dedicated to eliminating hunger and sources of clean water

 

[Brentford_till_die]

Back to normal again now or is that just on the mobile site?
Simon C must be still active on here

 

[Banana]

Back to normal again now or is that just on the mobile site?
Simon C must be still active on here

Yes all back to normal now....

 

[Banana]

It's borderline headache inducing and I'm gonna complain to mAtthEw bEnhAm

I note that your complaint had an immediate effect!

 

[wanderer paul]

Yes all back to normal now....

Oh FFS. Who has been on here checking opinions then?! lol

 

[abee]

I note that your complaint had an immediate effect!

I challenged Matthew that he couldn't sort this nonsense out within ten minutes and he took the bet.

 

[BFC1997]

FOUR salaries.... for this.

 

[Edmundo]

It doesn't look anything like that on my computer.

 

[Banana]

It doesn't look anything like that on my computer.

probably because it's upside down.

 

[Edmundo]

probably because it's upside down.

lol

 

[zuko]

To clear up the font thing, the one posted above is simply a different 'weight' of the existing stripey one, so I doubt any 'consultancy' fees were paid out (before anyone gets too excited about that). Think of it like the difference between Arial bold or regular; Cyclone solid or outlined.

Personally, I don't mind the stripey version, it's a neat way to get red and white stripes into the visual identity. Which makes those recent black and white adverts all the more baffling.

I see it's been changed back on the website already, have to agree that experimenting with the CSS on your public-facing site is just amateur.

 

[Brentford 4 Life]

I'd love to know which member of the marketing team thought that paying an oompah band to play at Griffin Park would somehow increase the attendance.

The Oompah band wasn’t a problem at all. It was the fact they only got an 8 pack of German beers for an Oktoberfest event which was the problem, very it’s Brentford init.

 

[BFC1997]

To clear up the font thing, the one posted above is simply a different 'weight' of the existing stripey one, so I doubt any 'consultancy' fees were paid out (before anyone gets too excited about that). Think of it like the difference between Arial bold or regular; Cyclone solid or outlined.

Personally, I don't mind the stripey version, it's a neat way to get red and white stripes into the visual identity. Which makes those recent black and white adverts all the more baffling.

I see it's been changed back on the website already, have to agree that experimenting with the CSS on your public-facing site is just amateur.

It's alright when you're a small business or when your site is there to attract new business only - but when fans are looking at it every day and need to read it, playing about like that should be done in a test environment.

 

[Mikey Bee]

Yes. The marketing dept. has some spare cash to burn, so it seems. All Club signage will be changed to this font. The new badge, with this new exciting font, will be showcased before the New Year.

They've taken down the link to the new badge now as well. Fortunately, I managed to grab a copy of it first...