In modern times, the rest of the world has caught on to this branding...
The French Open has been called "Roland Garros"
The US Open has been called "Flushing Meadows"
and the Aussie Open is called the Aussie Open....neanderthals
Rather like the English Football Association is called "The FA", whereas every other country is explicitly named, e.g. Fédération Française de Football.