Downbeat Bee
Well-known member
Marketing
How do people more in the know than myself think marketing is being handled by the club at present?
Marketing
- Thread starter Downbeat Bee
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Claire
Miss GPG 2004
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Marketing
i dont think it is being handled very well-and i helped out in that department over the summer
Brickie Chap
Muppet Hunter
Marketing
Pretty hopeless but not a surprise when you consider we have retained the services of someone who has failed elsewhere before.
timmy_boy5
Member
longdistancebee
Active member
Marketing
A bit worrying to see the above comments. We need all the help we can get. The channels seem OK though, (-ish), but it is the actual ideas plus the sales effort that backs them up that seem a bit non-existent. Having said that, unlike Claire above, i have never had the opportunity to see just what happens.
Mulitinovic
Member
Marketing
One of my many lines of business is that I sometimes write about the PR 'industry'.
Today I wrote a news story about Doncaster Rovers hiring a PR agency with the specific task of increasing attendances at Belle Vue. The agency is working for minimal fees and is basically trying to target parents who support Doncaster whose kids would otherwise be seduced by clubs in Mr Big's Big League (or Premiersh** as it's otherwise known) and trying to persuade lapsed fans to either come back to the ground or at least buy some merchandise (if they've moved away).
Probably the best part of the campaign is that they acknowledged that the club doesn't have a big advertising budget to put posters all over the town, so instead they're putting a load of posters on the club's website (all aiming to get people through the turnstiles) and trailing them in the programme, over the tannoy and so on and asking all the hardcore fans to download them, print them and put them up wherever they can - apparently they're already appearing around the pubs, clubs and shops of Doncaster.
We know that - unlike Doncaster - we don't have a convenient local tycoon bankrolling the club, but surely there must be enough Bees fans within the PR, marketing and advertising worlds to lend a hand, or at least willing volunteers who'll give it a go? No? Well my offer's there if anyone (club/BU) wants it...
Today I wrote a news story about Doncaster Rovers hiring a PR agency with the specific task of increasing attendances at Belle Vue. The agency is working for minimal fees and is basically trying to target parents who support Doncaster whose kids would otherwise be seduced by clubs in Mr Big's Big League (or Premiersh** as it's otherwise known) and trying to persuade lapsed fans to either come back to the ground or at least buy some merchandise (if they've moved away).
Probably the best part of the campaign is that they acknowledged that the club doesn't have a big advertising budget to put posters all over the town, so instead they're putting a load of posters on the club's website (all aiming to get people through the turnstiles) and trailing them in the programme, over the tannoy and so on and asking all the hardcore fans to download them, print them and put them up wherever they can - apparently they're already appearing around the pubs, clubs and shops of Doncaster.
We know that - unlike Doncaster - we don't have a convenient local tycoon bankrolling the club, but surely there must be enough Bees fans within the PR, marketing and advertising worlds to lend a hand, or at least willing volunteers who'll give it a go? No? Well my offer's there if anyone (club/BU) wants it...
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Marketing
King Bee said:
I would like to know what he has actually achieved (if anything) so far, has he added value? Corporate hospitality seemed to be more popular when Samantha & Hargraves were handling things, and they were not great (understatement!). We seem to have added a few pitch side adverts and Herting has a new sign, but what else?
King Bee
Former BU board member, working in pharma land
Marketing
Gee Bee said:
The problem is Gee Bee that when BU took over they alienated quite a few corporate sponsors - people that were spending upwards of £1500 - 2000 per year. The current crop of corporate/vip members are very unhappy with the way things are being run by the club so it is not looking too healthy at the moment. :sad:
Hamburger Hill
INVALID EMAIL
Marketing
CJC said:
We have a commercial department following a recent 'reshuffle'.
Ian Davies is a 'consultant' who notionally heads this department and the club advertised recently for a Business Development Manager to drive sales of matchday sponsorship and the like...
As for the results....well as Bish would say perhaps call John Mac and ask him, I'm not privy to the answers however as has been widely posted here the lack of interest and revenue generation is incredibly worrying to say the least...
Brickie Chap
Muppet Hunter
Marketing
Is Mr Davies still being paid per day? A deal I understand that has no bearing on whether he actually sells anything.
At one time he was 'rumoured' to be the best paid employee at BFC, including playing staff...make of that what you will...
At one time he was 'rumoured' to be the best paid employee at BFC, including playing staff...make of that what you will...
King Bee
Former BU board member, working in pharma land
Marketing
CJC said:
Believe it or not CJC that's exactly what the marketing team were doing at the beginning of the season. The club unceremoniously removed volunteer staff who helped out on matchdays to allow the marketing team to run one of the lounges. They are also paying bar staff when previously this was being run by volunteers who had been behind the scenes at the club for more than 10 years, some of whom were contributing around £1500 per year to the club through other forms of sponsorship.
Brickie Chap
Muppet Hunter
Marketing
King Bee said:
The Board of BFC but one person in particular.
FAO information, nothing is off limits anymore, heads WILL/MUST roll or we will die.
Leicester Bee
Active member
Marketing
I think that this is an area that is difficult to judge on success. Too many people tie in marketing and sales, which although it might sound like they are much the same thing, they are not at all. Marketing is no guarantee of a sale.
Hamburger Hill
INVALID EMAIL
Marketing
Leicester Bee said:
Sorry if my previous post was ambiguous Leicester...
The club doesn't have a "Marketing" department in the sense of a traditional company but a Commercial dept which encompasses Sales (Retail/Corp Hospitality/Sponsorship et al)...
Theres no difficulty in judging the success of this simply subtract the 'cost' of sales including consultants wages, advertising and mailshots etc and deduct it from the revenue generated and there you have it!
Sadly I suspect this is yet another example of less than satisfactory performance and yet again it isn't for the lack of support from outside Griffin Park...
longdistancebee
Active member
Marketing
Leicester Bee said:
Absolutely. And I doubt if that lot would recognise a channel or a sales drive if it bit them.