World Cup Beer
No booze at World Cup games – unless you spend £19k on a box
Martyn Ziegler
, Chief Sports Reporter
Friday September 09 2022, 5.00pm, The Times
Champagne and spirits will be served in hospitality boxes at the World Cup in Qatar despite a ban on beer sales inside the stadiums.
Those able to afford the suites — and the cheapest available for a match will set you back a cool $22,450 (about £19,380) — will not be affected by the restrictions on alcohol inside venues. The rank and file will only be able to buy beer at outlets within the stadium compounds but not inside the grounds.
The advertising for the hospitality suites promises a “selection of drinks available according to custom and preference; soft drinks, beers, champagne, sommelier-selected wines, and premium spirits,” and that these will be available “before, during and after matches”.
Those in the suites will also enjoy a “curated five-course sampling menu, and an extensive selection of complementing dishes elegantly served”.
The hospitality company MATCH paid Fifa $150 million for the rights for Qatar, and will also hand over a share of the profits.
The arrangements for alcohol sales at the World Cup were finally confirmed only 11 weeks before the start of the tournament. One aspect of those is that supporters who go to the official fan park in Doha will not be able to buy beer there until after 6.30pm — and that will be restricted to the official Fifa brand, Budweiser.That means a long wait for thirsty England fans in Qatar, with their opening match, against Iran on November 21, kicking off at 1pm. Their only other option would be an expensive one — going to one of the limited number of hotels which do serve alcohol.
Qatari organisers want the fan zone to be family-friendly during the day, which means no booze at those times.
