#BigNewAmbitions
- Thread starter Les Beeavinu
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grutter
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kempy
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#BigNewAmbitions
Makes me cringe along with the little old Brentford. Whoever is responsible for the clubs tweets and Facebook updates seriously needs to pack it in.
beeherenow
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Les Beeavinu
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Boscombe Bee
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#BigNewAmbitions
Absolutely right. Our Comms is shocking. No doubt from the same place as 'Football is a village' comes from.
Big New Ambitions im sure could be said for every club in the country
#BigNewAmbitions
It's a professional football club, it should use professional language.
I get 'friendly talk' is in (particularly on social websites) but that's not what this is. It's clearly a newer member of staff who used that language in their previous job but it doesn't work the same way here.
I wouldn't have minded 'big new ambitions' occasionally, but it's coming across as desperate rather than them it being a genuine thought of the moment.
I get 'friendly talk' is in (particularly on social websites) but that's not what this is. It's clearly a newer member of staff who used that language in their previous job but it doesn't work the same way here.
I wouldn't have minded 'big new ambitions' occasionally, but it's coming across as desperate rather than them it being a genuine thought of the moment.
BURFORD BEE
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davewfilms
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#BigNewAmbitions
Yes said this on the club website when renewing season tickets Little old brentford big new ambitions did make me cringe and makes us sound 3rd rate wish the club could drop saying these things about our Great club.
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Les Beeavinu
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#BigNewAmbitions
You have 32,000+ posts. I'm surprised you haven't worked out that sometimes there are comments on things that are good, sometimes there are comments on things that are bad.
dbee3
100% Brentford
banburybee
Active member
#BigNewAmbitions
Why is it naff? Not aimed at horny handed sons of the Bees soil that inhabit this board (me included). Aimed at new fans and my God we will need them.
Lionel Bart-At
formerly known as 'heavywoollenbee'
Isleworth_Bee
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eaglebee
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#BigNewAmbitions
Wtf is that about?
For those like me who don't do or know what tw*tterface is all about can you let us in on the act, a link would be nice, Cheers.
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Les Beeavinu
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#BigNewAmbitions
All tweets from Brentford FC appear to now include the hashtag #BigNewAmbitions.
kendo
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Brentford St George
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eaglebee
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#BigNewAmbitions
At my age I don't know what you are talking about, what the hell is a "hashtag", is it some sort of German new age food?
sonofabee
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#BigNewAmbitions
Can someone just sit the new Marketing man down tell him he's now at Brentford and make sure he knows who his customers are and what they need, want and expect.
Communicate with us, recognise our passion for this club and don't treat us like simpletons or patronise us.
Before you send out any communications check the spelling, ask others who are target audience or Bees fans to look at it as a gauge to how they'd feel if sent to them. Currently you don't seem to be on the same page as us, We're not Fulham, we don't aspire to be anything like them ever. Continue to play great football and GP will be packed regardless of any promotional activity. Oh and let Peter do his own thing, he doesn't need you standing over him telling him what to say next like Wigan.
Communicate with us, recognise our passion for this club and don't treat us like simpletons or patronise us.
Before you send out any communications check the spelling, ask others who are target audience or Bees fans to look at it as a gauge to how they'd feel if sent to them. Currently you don't seem to be on the same page as us, We're not Fulham, we don't aspire to be anything like them ever. Continue to play great football and GP will be packed regardless of any promotional activity. Oh and let Peter do his own thing, he doesn't need you standing over him telling him what to say next like Wigan.
red_and_white
Active member
#BigNewAmbitions
Surprised at this reaction. Personally I love it and it's the reason i renewed my season ticket.
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Les Beeavinu
Administrator
#BigNewAmbitions
A hashtag is a way of grouping tweets together so that someone can click on a hashtag and see all related tweets. Brentford could have chosen #MarketingBollocksfromBrentfordFC for example but instead have chosen #BigNewAmbitions. Very, very popular hashatgs sometimes trend on Twitter which means that lots of people have become interested which to Marketing people is the pinnacle of Twitter use. I suspect this one won't trend. #wasteof****ingtime.
Bill Benn
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bostonhanwell
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#BigNewAmbitions
Much better than #youdontwannagoupBrentford! I am totally into new Brentford. This season we were only taxiing to the runway.Time to fasten your seat belt or get off the plane. COYR!
Worthing Red
Come on Bees
Lionel Bart-At
formerly known as 'heavywoollenbee'
Leicester Bee
Active member
#BigNewAmbitions
Little old Brentford - No
#BigNewAmbitions - why not?
Branding a football club is not easy, especially when there is alot of competition in London. Trying to provide a point of difference is important, as the club moves forward trying to ensure that we can fill Lionel Road.
The hashtag or, in fact, our strapline, is vital in getting more people interested in Brentford FC.
Despite having a season where we have put ourselves on the map, if we fall to mid table next season, attendances are likely to fall slightly. Considering that around 50% of our ground is made up of casual Brentford fans that the club want to retain, the strapline is essential in communicating the vision of the club's thinking. And that is, the cub has big new ambitions for next season and beyond. This season, by our own admission, the target was to survive, yet we exceeded that massively. Next season, the Big New Ambitions might well be the idea to get promoted. It tells the casual fans that this season wasn't a one off.
#BigNewAmbitions - why not?
Branding a football club is not easy, especially when there is alot of competition in London. Trying to provide a point of difference is important, as the club moves forward trying to ensure that we can fill Lionel Road.
The hashtag or, in fact, our strapline, is vital in getting more people interested in Brentford FC.
Despite having a season where we have put ourselves on the map, if we fall to mid table next season, attendances are likely to fall slightly. Considering that around 50% of our ground is made up of casual Brentford fans that the club want to retain, the strapline is essential in communicating the vision of the club's thinking. And that is, the cub has big new ambitions for next season and beyond. This season, by our own admission, the target was to survive, yet we exceeded that massively. Next season, the Big New Ambitions might well be the idea to get promoted. It tells the casual fans that this season wasn't a one off.
Guildford Bee
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GlasgowBee
Only posting for "likes" or so they say!
#BigNewAmbitions
And yet we deride the likes of Quinn, Pleat and Brazil for not getting the change in set up 
GlasgowBee
Only posting for "likes" or so they say!
#BigNewAmbitions
Did Banana put you up to starting this fightette?
Come on you #BNA lol
hanworthbee
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absenteebee
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#BigNewAmbitions
I think hashtags are good, and the comms team are trying to be current, they're just getting it all a bit wrong. As mentioned elsewhere, I'm happy for BFC to be referred to as 'Little Old...' but #BigNewAmbitions is a bit naff. I'd go with something most people would find even worse... #JustTheBeeginning 
Bridge Bee
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Les Beeavinu
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#BigNewAmbitions
I don't like the New. It makes it sound like we didn't have any ambitions before. I understand why we use a hashtag.
grutter
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#BigNewAmbitions
I think you're right, and no doubt we'd hear all the 'why did they get rid of Warburton - he got them up to 5th' again. That's why if it's not looking great by Xmas, expect a change of head coach. MB won't stand for us going backwards.
absenteebee
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#BigNewAmbitions
May be trying to play up against the general media's reporting that we were wrong not to keep going with the management structure as it was. I guess that's what the new is all about?
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Les Beeavinu
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absenteebee
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#BigNewAmbitions
Talking of sh*t hashtags, last August Fulham went with the completely ridiculous #LondonsOriginal... At least we haven't got the buffoon who made that up working on ours...
absenteebee
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#BigNewAmbitions
... and it was easy to take this one step further obviously...
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difford
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sonofabee
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GlasgowBee
Only posting for "likes" or so they say!
Roving Bee
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absenteebee
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